The Pitfalls of Solely Relying on Social Media Algorithms
Today, I want to talk about a topic that’s close to my heart: the dangers of relying solely on social media platforms to build a business. In the dynamic landscape of online business, the social media algorithm stands as a pivotal force. As we delve into the digital realm, it becomes essential to understand the risks associated with building your business solely on social media.
I know that might sound a little silly coming from a coach who teaches people how to use social media to build a business.
The Unpredictability of Social Media Algorithms and Policies
Now, don’t get me wrong, social media is a powerful tool for businesses. It allows you to reach a large audience quickly and cheaply, and it’s a great way to connect with customers and build a community. But the problem is that you’re putting your business at the mercy of these platforms, and that’s just not a good idea.
The unpredictable nature of algorithm changes introduces a layer of uncertainty, where what works today may not be as effective tomorrow. It’s akin to building a house on shifting sands; the foundation may seem stable initially, but the landscape is bound to change, potentially compromising the structure you’ve meticulously built. This vulnerability becomes particularly apparent when considering how these platforms own and control your business data. The very data you use to connect with your audience and shape your brand identity is subject to the policies and decisions of social media giants.
Social Media Algorithm Changes and Business Impact
Here’s why, social media platforms can change their algorithms and policies at any time, and these changes can have a big impact on your business.
1. Data Ownership and Lack of Control
For example, if you’re using Facebook to reach your customers, and Facebook changes its algorithm to prioritize posts from friends and family over business pages, your reach could plummet overnight.
The very dynamics that once favored your business presence may shift, placing your content in the shadows. This scenario underscores the vulnerability of singularly relying on a platform whose rules can change without warning. Your business, once thriving in the algorithmic landscape, can find itself facing an uphill battle for visibility. Such abrupt changes emphasize the critical need for businesses to diversify their strategies, ensuring resilience in the face of unpredictable algorithmic shifts.
2. Vulnerability of Data Ownership
Secondly, social media platforms own your data. That means that they can use it however they see fit, and you have no control over it.
This can be particularly problematic if you’re relying on these platforms to reach customers and build relationships. If the platform decides to shut down your account, for example, you could lose all of your data and all of your hard work building your business.
3. The Importance of Diversified Marketing Strategies
Finally, relying on social media to build a business is just not sustainable in the long term. You’re putting all of your eggs in one basket, and that’s just not a smart business strategy.
A diversified portfolio of marketing channels is akin to spreading your eggs across multiple baskets, mitigating the risk of a sudden downturn. Consider the broader business landscape as an intricate ecosystem, with each marketing channel playing a unique role. While social media is undoubtedly a powerful player, entrusting your entire business fate to its whims is akin to navigating turbulent waters with only one sail. The winds of change, be it algorithmic shifts or policy updates, can swiftly alter your course.
Building Long-Term Success with Diverse Marketing Channels
You need to have a diverse range of marketing channels such as an email list and a website if you want to build a successful business that can stand the test of time.
If you would like to diversify your marketing strategies so you’re not at the mercy of Facebook and Instagram, come join Empowering Women and learn how to build your business online and offline.
I’ll teach you how to move those social media followers into your email list so you can sell your products and services.
P.S. Do you need help turning your hobby into an online business? Join Empowering Women. Get started today!
P.S.S. Don’t forget to grab my Bi-Weekly blog where I share my best business tips and strategies.