In today’s world, it seems like everyone is relying on social media to grow their business. But here’s a truth bomb: if you’re relying solely on platforms like Facebook or Instagram to build your business, you’re missing out on a major opportunity to control your brand’s success.
I want to talk to you about why you should have a website over social media.
Let me ask you a question and I want you to answer it honestly. If social media went away tomorrow, would your business survive?
If you answered NO, please read this blog. I’ll show you why a website is more than just a nice-to-have—it’s a must-have for any business looking to grow long-term.
Why You Should Have A Website
Let’s face it: social media is great, but it’s unreliable. You’ve likely heard stories of businesses losing their accounts overnight due to algorithm changes or platform outages. When you build your entire business on social media alone, you’re putting your success in the hands of someone else.
Remember the Facebook outage in 2021 that lasted several hours? Many businesses couldn’t connect with their customers, process orders, or provide support.
It was a wake-up call for those without a website. Imagine if your only way to reach your audience disappeared in a matter of minutes.
You need something more stable, something you control—and that’s where a website comes in.
#1: Control Your Brand with a Website
One of the biggest advantages of having a website is that it gives you complete control over how you present your brand. You get to decide what your customers see, how they interact with your content, and the journey they take when visiting your site.
According to a study by Verisign, 84% of consumers believe businesses with websites are more credible than those that only have social media profiles. That means a professional-looking website not only builds trust but also increases your authority in your industry.
The best part is you’re not limited by social media’s guidelines or algorithms. You’re in full control.
#2: Your Data, Your Rules
This is a biggy….If you’re building your audience on social media, here’s something important to understand: you don’t own your customer data. The platform does. Facebook, Instagram, or any social media platform can use and control that data however they want, and they don’t have to share it with you.
With a website, you own everything. You can collect email addresses, analyze user behavior, and track what products or services your audience is most interested in. This data is invaluable because it allows you to build stronger, more personalized relationships with your customers—without having to rely on a third-party platform.
#3: SEO Is Your Secret Weapon
Let’s talk about another huge advantage of having a website: search engine optimization (SEO). If I lost you at SEO, I need you to come back and pay close attention.
Social media doesn’t give you much control over how and where your content shows up. But with a website, you can optimize every page to rank higher in search results.
This means more people can find your business when they type questions into Google.
Did you know that 68% of online experiences begin with a search engine? If you’re not optimizing for SEO, you’re losing out on potential traffic, leads, and sales.
When you rank higher in search engines, you attract organic traffic—people who are actively searching for the products or services you offer. SEO keeps working for you, even while you sleep.
Example of SEO Success
Let’s say you run a local painting business. If someone in your area searches for “best home painters near me,” your website can appear on the first page of search results if it’s optimized correctly. HINT: Keywords
#4: Flexibility to Scale and Grow
Your website is not just a place to display information; it’s a tool that grows with your business. Whether you want to add a blog, start selling products, or create a membership area, a website gives you the flexibility to scale over time.
Let’s be real: Would you trust a business that only has a Facebook page and no website? Probably not. A website adds instant credibility to your business. It shows that you’re established, professional, and ready to provide value. This is exactly why you should have a website.
People trust websites more than social media profiles. Why? Because websites can provide detailed information about your business, showcase testimonials, and offer secure payment options.
#5: Don’t Rely Solely on Social Media—Build Your Platform (Your Website)
Although social media is a great tool for growing your business, it shouldn’t be the foundation. Having a website is a digital home base where your customers can always find you, no matter what happens with social media algorithms or outages.
Now that you know why you should have a website, what’s next?
If you’re ready to take your business to the next level and unlock new income streams, it’s time to invest in building your online presence.
Join Roadmap to Revenue and Learn How to use your website to Generate Additional Income for your Business.
My Roadmap to Revenue program teaches you all the shortcuts to adding TEN (10) additional revenue streams to your existing business without starting from scratch or reinventing the wheel. Skip the learning curve and learn my shortcuts.
P.S. Are you getting my bi-weekly blog? Don’t miss out on all the free resources, tips, and strategies to help you grow your business!
Make today the day that changes your life,
Cheryl
