I’m frequently asked this question: How do I know what social media platform I need to be on to find my ideal customer? 

Before I can answer that question, it’s important to recognize that not all social media platforms are suitable for everyone. Each platform has its own unique audience and purpose, so it’s crucial to know where your clients or customers hang out the most.

So How do you do that?


Understanding your target audience’s demographics, interests, and online behavior can help you determine the best platforms to focus on. If you’re new to the internet world and unsure where your audience hangs out, you can start by researching to gather information about your target audience’s online habits.

  1. Use surveys: Send out a survey and ask questions. Create one in Google Form
  2. Social media analytics: Check your analytics on your platforms. They give you a wealth of information.
  3. Industry reports: Check marketing research platforms like Statista or Pew Research Center.
  4. ChatGPT: ask AI, artificial indigence. 


By taking the time to understand your audience and where they spend their time online, you can tailor your marketing efforts to reach them more effectively.

The best social media platforms for creatives 

can vary depending on the type of content you create and the audience you want to reach. 

However, here are some of the most popular platforms for creatives:

  1. Instagram – popular for visual content like photography, graphic design, and fashion
  2. YouTube – popular for video content including tutorials, vlogs, and short films
  3. Pinterest – popular for visual inspiration and creative ideas
  4. Facebook– Popular for visual content and videos.

Social media strategy for creatives: finding your ideal customer and choosing the right platforms. Learn how to tailor your marketing efforts for success.

For creatives such as DIYer’s Crafters and Artists, the three best platforms in my opinion would likely be Instagram, Pinterest, and YouTube. Here’s why…

  1. Instagram: Instagram is a visually-driven platform that’s ideal for showcasing one-of-a-kind products and artwork. 

You can share high-quality images and engaging captions to tell the story behind each piece, building a strong visual brand. You can also use Instagram Stories and Reels to share behind-the-scenes content, DIY tips, and sneak peeks of new creations. product, along with a caption that highlights the inspiration behind the design.

     2.Pinterest: Pinterest is like a digital bulletin board where users can discover and save ideas for their projects. 

You can create boards featuring your unique products, artwork, and DIY tips, making your content discoverable to users looking for creative inspiration. I like using Pinterest to drive traffic to my blog by creating pins that link back to her blog posts. It also helps increase my SEO and build my email list.

    3.YouTube: YouTube is a great platform for showcasing your expertise and connecting with your audience on a deeper level. 

You can easily create short video tutorials showing how to make whatever products you’re selling, and behind-the-scenes vlogs of your creative process. 

For example, let’s say you make jewelry, you could create a video tutorial demonstrating how to create a pair of earrings using your unique technique, along with tips for selecting the right materials and tools. 

    4.Facebook is a versatile platform that can also be beneficial for creatives. While Instagram, Pinterest, and YouTube are great for showcasing visual content, Facebook offers additional features that can enhance your online presence. You can create a Facebook Page to share your creative work, engage with your audience, and promote your blog and products. 

You can also use Facebook Groups to connect with like-minded individuals, share your expertise, and build a community around your brand. Additionally, Facebook Live can be a powerful tool to interact with your audience in real-time, showcase your creative process, and answer questions. 


By focusing on the platforms that align with your goals and target audience, you can reach your ideal customers more effectively and build a strong online presence for your creative business. 


You don’t need to be on every platform that pops up online. You’ll just burn yourself out with overwhelm. Pick 2-3 of your favorites and be engaged.





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