When I first started building my email list, I had no idea how impactful it would become. That’s why I’m sharing this blog on how to build an email list step-by-step. 

 It all began with a small group of people who showed interest in my content. I offered them a free guide I had created, and to my surprise, they loved it. 

From there, I focused on delivering consistent value through emails, and my list started growing—slowly at first, but then more rapidly as word spread. 

Today, my email list grows every day because I’ve built trust and consistently provide value. Let me share exactly how you can do the same.

I can’t stress enough, the importance of building an email list. 

Why an Email List Is Your Most Valuable Asset

God forbid something happens to your social media platforms, and you would have no way to contact your followers. Turn your followers into subscribers.

Imagine having a direct connection to your audience that isn’t reliant on the ever-changing algorithms of social media. That’s the power of an email list. 

Here’s why it’s invaluable:

1. Ownership: Unlike social media platforms, you own your email list. You’re not at the mercy of platform changes.
2. Personalization: Emails allow you to tailor your message directly to your audience’s interests and needs.
3. High ROI: Email marketing consistently delivers one of the highest returns on investment, making it a cost-effective strategy for any business.

Proven Strategies to Grow Your List

Growing your email list takes intentionality and creativity. 

Here are proven strategies that work:

• Create Irresistible Opt-ins: Offer something valuable in exchange for an email address. Examples include a free eBook, a checklist, or a discount code.
• Design Compelling Landing Pages: A well-crafted landing page with a clear call-to-action (CTA) can significantly increase sign-ups.
• Host Webinars: Provide value in real-time and invite attendees to join your email list for additional resources or follow-ups.
• Leverage Social Media: Use your social platforms to promote your freebies or landing pages.

Tools and Platforms for Effective List Building

The right tools can simplify and supercharge your list-building efforts. 

Here are a few to consider:

• • Email Marketing Platforms: Tools like Mailchimp, ConvertKit, or Mailerlite make managing your list and automating email campaigns easier. I’ve been using Mailerlite for years and love it.
  • Landing Page Builders: Use platforms like Canva to create high-converting opt-in pages.

• CRM Systems: A Customer Relationship Management (CRM) tool helps you manage and segment your list for better targeting.

• Do’s and Don’ts of List Building

As you grow your email list, keep these do’s and don’ts in mind to maintain your credibility and engagement:

Do’s:

• Provide Value: Always deliver quality content that makes subscribing worth it.
• Segment Your List: Group subscribers by their interests or behaviors for more relevant communication.
• Stay Consistent: Email your list regularly to keep your audience engaged and prevent them from forgetting who you are.

Don’ts:

• Don’t Buy Lists: Purchased lists can harm your reputation and often result in low engagement.
• Don’t Spam: Avoid sending irrelevant or too-frequent emails that might lead to complaints.
• Don’t Skip Compliance: Follow email marketing laws like GDPR and CAN-SPAM to stay on the right side of regulations.

Building an email list from scratch doesn’t have to be overwhelming. Start implementing these strategies today and watch your email list flourish!

Additional resources:

How to build an email list: 6 strategies to grow your subscribers: https://cherylphan.com/how-to-build-an-email-list/

P.S. Make sure you don’t miss out on signing up for my  blog, it’s filled to the brim with strategies and tips to help you grow your business!

 P.S.S. Do you need help building and monetizing your online business?  Join  Empowering Women. Get started today!

Have Fun!

Cheryl