One of my biggest regrets was not starting a blog when I started my business. I am so adamant about blogging that I’m going to share my 6 powerful blogging tips for creatives, so you don’t make the same mistake.

When I first started my business, I was so focused on creating, selling, and keeping up with day-to-day tasks that the idea of starting a blog never crossed my mind. Looking back, not starting a blog earlier is one of my biggest regrets—and here’s why.

A blog is like a digital storefront—it’s open 24/7, attracting people searching for the exact expertise you have to offer. By not starting a blog, I missed out on years of potential visibility for my business.

Blogging Tip #1

Build Credibility and Authority:

Imagine your audience looking to you as the go-to expert in your niche. Blogging lets you show off what you know, share your skills, and build trust with potential customers.

How to Do It:

• Write tutorials, step-by-step guides, and tips your readers can put into action.
• Share your knowledge about topics like painting techniques, repurposing furniture, or decorating on a budget. (or whatever you do in your business)
• Answer frequently asked questions (FAQs) to solve your audience’s problems. For example: Furniture Price Cheat Sheet Optin or How to make your own chalk paint

Pro Tip: Think of your blog as a conversation. Speak directly to your readers in a way that feels helpful and approachable.

Blogging Tip #2

 

Drive Website Traffic: 

Every time you publish a blog post, you’re opening another door for new people to find your business. From SEO to social media sharing, blogging is like a magnet for getting eyes on your products or services.

How to Make It Happen:

• Sprinkle in keywords your audience is searching for, like “furniture painting tips” or “DIY décor ideas.”
• Share your blogs on platforms like Pinterest (a goldmine for creatives!), Instagram, and Facebook, email subscribers.
• Use internal links in your blogs to guide readers to your shop, online courses, or other resources.

Quick Win: Write catchy titles that make people want to click, like How to Paint Cabinets like a Pro.

Blogging Tip #3

 

Grow Your Email List

Why This Matters:
An email list is like having a direct line to your biggest fans and future customers. Blogging gives you the perfect opportunity to grow that list by offering freebies they can’t resist.

How to Grow Your List:

• Create a freebie related to your blog content, like 40 incredible Lead magnets
• Add a Signup form to every blog post and let readers know what’s in it for them.
• Use your email list to send blog updates, tips, and product launches to keep your audience engaged and coming back for more.

Bonus Idea: Send a welcome email sequence to new subscribers that introduces you, your blog, and how you can help them.

Blogging Tip #4

 

Blog Topic Ideas to Inspire You

Feeling stuck on what to write? Here are a few ideas to get those creative wheels turning:

• Tutorials: Show step-by-step how to create a distressed finish on furniture.
• Behind-the-Scenes Stories: Share how you design, prep, and create your pieces.
• Product Inspiration: Highlight unique ways to use your creations, like staging furniture or decorating with repurposed items.
• Success Stories: Share a transformation story—whether it’s your own journey or a customer who loves your work.
• Seasonal Content: Think   “Holiday Calendar & subject line” or “Spring Refresh Projects to Brighten Your Home.”
• Grab my: 101  Instagram post ideas (you can also use it for Facebook)

Blogging Tip #5

 

A Simple Blog Setup Guide for Beginners

Starting a blog might seem overwhelming, but trust me—it’s totally doable! Here’s what you need to do:

• Choose a Platform: WordPress is hands-down my favorite for its flexibility and SEO perks.
• Pick a Domain Name: Keep it simple, memorable, and easy to spell  What do you do if your domain name is taken
• Design Your Blog: Choose a clean, professional theme that reflects your brand style.
• Write Your First Post: Start with an intro that shares your story, your passion, and what readers can expect from your blog.
• Promote Like Crazy: Share your blog everywhere—social media, email lists, and Pinterest.

 

Blogging Tip #6

 

Link to Your Own Blog as an Example

Want to see how it’s done? Check out my  blog, Blogger Guide to Writing the Perfect Bog where I show you simple techniques for writing a blog. And while you’re there, don’t forget to subscribe for more DIY tips and tricks sent straight to your inbox!

 Why Blogging is a Game-Changer

Blogging isn’t just another to-do—it’s the foundation of a thriving craft business. It builds your authority, brings new customers to your website, and creates a loyal community that loves what you do.

Your Next Step:
Now that you have 6 of the most Powerful Blogging Tips, are you ready to dive in? Come join me in Empowering Women and I’ll walk you through everything you need to get started. In fact, I’ll even give you your first month for FREE. 

What have you got to lose? 

Let’s get started today!

Cheryl